You might think that your business could not possibly incorporate sound, or that it doesn’t need to.
Here is why you’d be wrong on both counts if you felt that way.
Let’s say you are a therapist or counselor. Actually anyone in mental health or coaching, working with couples or those trying to find love.
Now, imagine someone is looking for support. They view Psychology Today (a popular blog listing of therapists; I participated for years) and view the different office photos under a few bios or, maybe they are checking out Instagram.
They see some offices with plants, clean and gently dim, maybe a water fountain or fish tank on a table. Fluffy pillows and maybe even a music box or replica radio on a shelf.
Or, they see well appointed but “stiff” furnishings. Professional and upscale. It’s success. ~
As I described, you may have had visuals but also, potentially subconsciously, sound.
You might have heard the sinking into the couch, the comfort of a soft pillow to lean on or touch. The sound of music from the radio or, cascading water. These elements of sound are comforting.
We have less than a second to share our sound story with potential clients. If you are sharing photos, build impact and command attention by incorporating sound.
Larger organizations benefit from sound when they convey humanistic qualities.
Companies like Coca Cola have often showcased the sound of fizz by showing (and in commercials, the actual sound). They also showcase sounds of the conveyed result of their product, happy people (be it at the beach or gathering with friends, you can almost hear the laughter and background).
Review your marketing today, and look for sound.
The Nike "Swoosh" unto itself, is a sound! It’s action, energy and makes you think of a sound passing by. You want to be that sound.
Their marketing often shows hard work (you can almost hear the heartbeat) and success.
Directing sound is important. If not, random sound may be attached to your brand.